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End-User Segmentation

MUSING services are targeted to B2B activities, and tailored for specific intermediates that need to face particular requirements related to their own customers.

Financial Risk Management (FRM)

Potential FRM MUSING customers cover a wide range of market segments:

  • Banks and financial institutions requiring efficient systems to manage reliable and granular information for feeding advanced rating systems that assess client creditworthiness;

  • Credit rating agencies, credit reporting agencies and external credit assessment institutions (ECAIs) looking for solutions for data collection and analysis;

  • Professional categories like public certified accountants that could benefit from MUSING services by obtaining efficient solutions that support their daily work.

The interest of the above mentioned customers mainly lies in the fact that Micro, Small and Medium sized enterprises (that represent their own final end-users) need to increase the transparency of company data and to generate a demand for better processing capabilities and functions also to face the reduction of the availability of credit for SMEs that the adoption of Basel II Accord may produce.


Internationalisation

Among the potential Internationalisation MUSING customers there are Banks and other Financial Institutions, Internationalisation Agencies, Import/Export Consultancy Firms that need to provide the most accurate information on foreign markets, counterparts and countries to their own clients in order to show them new potential business opportunities in a faster and focused way.

The interest in this direction arises from today’s global competition scenario, where the need to interact internationally with clients and service providers is not just a strong opportunity; it is in many cases a must for enterprises, especially for SMEs. The path to the internationalisation of a business, however, inevitably requires access to detailed information and domain-specific strategic advice. There is, therefore, a growing market for a broad spectrum of services to cater and manage, for the needs of companies in the process of internationalising their business, economic risk, political risk, demographic and socio-cultural information; country and company reports, market access and financial support information and business development information.


IT Operational Risk

Potential IT OpR MUSING customers cover a wide range of markets’ segments:

Banks and financial institutions that are trying to align themselves with the new regulations (i.e. Basel II and Solvency II) through the creation of new models of risk calculation and the implementation of “ad-hoc” tools and especially with the building of appropriate data sources and collection data systems that are the basis for a complete and correct risk analysis;

Insurance agencies that need to identify IT risks and to decide what to do about them with a particular focus on IT-intensive SMEs. In fact IT risk management is increasingly important because organizations are more susceptible today to disruptions in service caused by problems in their IT environments (e.g. Business Continuity practices) and because they have to satisfy some security directives, such as the ISO17799 recommendations and the OECD Information Security Guidelines.

 

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